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Interesting Ways to Market Your Luxury Home

Posted on: July 31, 2020

What You Need To Know About Marketing Your South Florida Luxury Home

Marketing luxury homes can be a challenge. You want to make sure you’re appealing to the right audience, someone who will appreciate your home and its surroundings. Since this type of marketing is so different from everyday real estate, it makes sense that you’d need a few different tactics. Here are some tried and true tips for marketing your luxury home.

  1. Create a Website

Instead of simply listing your home, why not go the extra step and create a dedicated website for the space? There are tons of different user-friendly platforms out there, so you don’t have to be a tech whiz to set up your site. You can include information about the home, amenities, and neighborhood, and promote the website across your social media channels. 

  1. Promote Internationally


You might not think about the international market when you’re selling your home, but it can actually be quite lucrative. Marketing your property internationally will help open you up to a whole new market, and though it may take a bit of time, your efforts will be worth it. As you connect with new potential clients, you’ll make your network wider and wider.

  1. Consider an Auction

Putting Your Home Up For Auction In South Florida

The misconception today is that homes at auction are always foreclosures, but that’s just not the case anymore. Many luxury homeowners are choosing to have their property put up at auction. One of the main benefits here is the connections, since your auctioneer will likely have a huge network of affluent buyers. There’s more of a sense of urgency, allowing your home to sell more quickly, and since buyers have to put down a non-refundable deposit, you’ll know these clients are serious. 

These are just a handful of ways to market your luxury home, though there are tons of avenues you can use to get the word out. No matter how you choose to show off your home, you’ll eventually find a buyer and will need to work out the terms of sale. For this process, it’s incredibly helpful to have an experienced real estate attorney on your side. 

Experienced South Florida Real Estate Attorney

Mark Schecter is a long-time Florida luxury real estate attorney who is dedicated to helping you sell your home. Mark has worked with countless satisfied clients over the years to get them the price they deserve for their home. Contact Schecter Law today to learn more!