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How to Sell Your Luxury Home Sooner Rather than Later

Posted on: April 13, 2020

Selling Your South Florida Real Estate

When you’re trying to sell your luxury home, you want a quick, simple, and fair deal. But it requires a completely different strategy than you may use when selling a traditional home. You’re appealing to a unique audience with specific values and desires, so you need to plan accordingly. If you’re looking to sell your luxury home fast, keep these tips in mind.

Use High-Quality Photos

One of the best things to do for your home listing is to hire a professional photographer and/or videographer. High-end buyers will scroll right past a low-quality listing without even looking at the description. Pictures capture buyers’ attention immediately, so it’s worth splurging for professional photos. A video walk-through of your home can be helpful as well, as it will tell a story and allow buyers to picture themselves in the space.

Discuss the Features

Once your potential buyers are drawn in by the photos, they’ll need a good description to convince them. Let them know about special features of the home such as smart equipment, high-end finishes, and other amenities. If your home has had a recent renovation or is in a gated or exclusive community, include that in the listing. Don’t forget the outdoor space!

Pitch the Neighborhood

Your neighborhood can be a big deciding factor for buyers, so show it off! Talk about some of the closest attractions, what the local school system is like, and how far the home is from major cities. If the home is in a gated community, be sure to let buyers know of any community amenities. Ensure that your description appeals to your ideal audience and the attractions and values they care about.

Market Widely

Don’t simply list your home on one website. Social media is an insanely powerful tool, so use it to your advantage. Instagram, Facebook, YouTube, and Snapchat are all great platforms to advertise your home. Don’t forget about the old-school methods like listing in your local newspaper, and consider holding an open house for luxury real estate agents.

Hire a Lawyer

Having a luxury real estate attorney on your side will make it much faster and easier to finalize the sale of your home. They can negotiate your contract and help you get the best value for your home. Mike Schecter is a respected Fort Lauderdale luxury real estate lawyer who has helped countless clients sell their homes. Contact Schecter Law today to see how Mike can help you.