Interesting Ways to Market Your Luxury Home

What You Need To Know About Marketing Your South Florida Luxury Home

Marketing luxury homes can be a challenge. You want to make sure you’re appealing to the right audience, someone who will appreciate your home and its surroundings. Since this type of marketing is so different from everyday real estate, it makes sense that you’d need a few different tactics. Here are some tried and true tips for marketing your luxury home.

  1. Create a Website

Instead of simply listing your home, why not go the extra step and create a dedicated website for the space? There are tons of different user-friendly platforms out there, so you don’t have to be a tech whiz to set up your site. You can include information about the home, amenities, and neighborhood, and promote the website across your social media channels. 

  1. Promote Internationally


You might not think about the international market when you’re selling your home, but it can actually be quite lucrative. Marketing your property internationally will help open you up to a whole new market, and though it may take a bit of time, your efforts will be worth it. As you connect with new potential clients, you’ll make your network wider and wider.

  1. Consider an Auction

Putting Your Home Up For Auction In South Florida

The misconception today is that homes at auction are always foreclosures, but that’s just not the case anymore. Many luxury homeowners are choosing to have their property put up at auction. One of the main benefits here is the connections, since your auctioneer will likely have a huge network of affluent buyers. There’s more of a sense of urgency, allowing your home to sell more quickly, and since buyers have to put down a non-refundable deposit, you’ll know these clients are serious. 

These are just a handful of ways to market your luxury home, though there are tons of avenues you can use to get the word out. No matter how you choose to show off your home, you’ll eventually find a buyer and will need to work out the terms of sale. For this process, it’s incredibly helpful to have an experienced real estate attorney on your side. 

Experienced South Florida Real Estate Attorney

Mark Schecter is a long-time Florida luxury real estate attorney who is dedicated to helping you sell your home. Mark has worked with countless satisfied clients over the years to get them the price they deserve for their home. Contact Schecter Law today to learn more!

Luxury Real Estate Market In South Florida

In our fast-paced world, the luxury real estate sector is changing every single day. There have been a few reliable trends over the years, but in order to be successful, you have to stay up to date on the market. As of 2020, we’re seeing more and more luxury homebuyers request minimal and eco-friendly features, just to name a few. If you’re considering buying or selling a luxury property, keep these market trends in mind. 

Lots of Space

In the past, it was common for homes to be smaller, more cramped, and full of things. However, today’s market has moved far away from this concept. People are searching for more space, whether that be through more square footage or an open floor plan. Often, homebuyers are also searching for a more minimal space, something to keep in mind if you’re staging a luxury home. In this case, less is definitely more.

Technology

Luxury homebuyers want to keep up with the latest trends in all sectors, including technology. A couple of decades ago, the idea of a “smart house” was far-fetched, but today, it’s insanely desirable. Little features like video doorbells and automated thermostats can add that desirable touch and make your buyer’s everyday life as easy as possible. The more appliances you can control from your smartphone, the better!

Sustainability

The modern audience is caring about the environment more and more with every purchase, and a luxury home is no different. If your home has (or has the potential for) solar panels or wind power, this can be a huge advantage. Other eco-friendly features could include reclaimed or recycled materials throughout the home and sustainable utility solutions. Using lots of plants in your staging doesn’t hurt, either!

When you can follow the trends and capitalize on them in your own space, you highly increase your chances of selling in the time frame and the price that you want. To make the process even easier, consider hiring a luxury real estate attorney to take on some of the headache for you. 

Contact A Veteran South Florida Luxury Real Estate Attorney

Mark Schecter has been a South Florida luxury real estate lawyer for decades and has countless satisfied clients under his belt. Mark can help you navigate the complex paperwork and sell your home for what it’s truly worth. Contact Schecter Law today to discover how we can help you sell your luxury home!

Luxury Real Estat During Covid-19

You might think that, in the midst of the COVID-19 pandemic, luxury real estate is a tough field to be in. However, it seems that business is booming in light of these changing times. Many realtors are reporting an increase in business throughout the Sunshine State, particularly from customers in areas like New York City and other metropolitan areas around the U.S. 

Why are People Choosing Florida?

Florida has long been the destination of luxury home buyers, but why are people choosing now to relocate? With record unemployment levels and “stay at home” orders in many states, it would seem many would be reluctant to purchase a luxury home these days. However, many homebuyers are seeing the potential to move in order to have more room and safety for their families in this difficult time. 

Many realtors are reporting an influx of customers from crowded areas like New Jersey, New York, and Boston. These areas are some of the hardest-hit places when it comes to COVID-19, so the appeal of their own large, private location in Florida is enticing. Additionally, some property owners are willing to drop their asking price, making it a great opportunity to get a “steal.” The entire situation is particularly appealing to someone currently living in a metro area who is working from home; moving to a luxury home in Florida gives them much more space.

The Appeal to South Florida

South Florida in particular is seeing a huge increase in business, likely due to the extra land. Not only are customers wanting large homes, but they are also looking for bigger plots of land. Areas in South Florida like Wellington and Vero Beach are more rural, so they’re seeing the biggest demand right now.

It’s entirely possible that this trend is here to stay. As “stay at home” orders continue and more and more employees work from home, business owners are likely to see the benefits even beyond the pandemic. Having workers stay home could greatly reduce overhead costs and streamline many processes. It’s just a matter of time whether South Florida’s luxury real estate market will continue to see this level of success.

Considering buying? Speak to an Experienced South Florida Real Estate Lawyer

If you’re considering buying a Florida luxury home during COVID-19, be sure to get a lawyer on your side. Mark Schecter is one of the most trusted South Florida luxury real estate attorneys and has served countless satisfied clients. Contact Schecter Law today to discover how we can help you.

Buyers Flocking To Florida Nationwide

Florida has long been an ideal destination for retirees and luxury home buyers, and business seems to be booming as usual. Many realtors are reporting an increase in business throughout the Sunshine State, particularly from customers in areas like New York City and other metropolitan areas around the U.S. So why are people choosing to head to South Florida?

Why are People Choosing Florida?

Florida is often depicted as the perfect place to retreat during busy times or to spend one’s golden years, but why? Besides the constant warm weather and the booming economy, many homebuyers are seeing the potential to move in order to have more room and safety for their families. This means that younger buyers are flocking to Florida to raise their children and build their lives. 

Influx From Crowded Metro Areas

Many realtors are reporting an influx of customers from crowded areas like New Jersey, New York, and Boston. Since these areas typically offer smaller apartments and homes, the appeal of their own large, private location in Florida is enticing. Not to mention that, since many celebrities and household names are starting to call Florida home, there is a bit of an ego boost with living nearby one of these personalities. Whatever the case may be, the luxury home business is continuing to excel.

The Appeal to South Florida

South Florida in particular is seeing a huge increase in business, likely due to the extra land. Not only are customers wanting large homes, but they are also looking for bigger plots of land. Areas in South Florida like Wellington and Vero Beach are more rural, so they’re seeing the biggest demand right now.

Lasting Trend

It’s entirely possible that this trend is here to stay. Business owners are continuing to see benefits of remote workers and are finding less and less need for a physical office space. Having workers stay home could greatly reduce overhead costs and streamline many processes. It’s just a matter of time whether South Florida’s luxury real estate market will continue to see this level of success.

Confidential And Trusted Real Estate Lawyer

If you’re considering buying a Florida luxury home in the future, be sure to get a lawyer on your side. Mark Schecter is one of the most trusted South Florida luxury real estate attorneys and has served countless satisfied clients. Contact Schecter Law today to discover how we can help you.

What You Need To Know About Home-Staging

When you’re considering selling your luxury home, there are a thousand things to consider, not the least of which is home staging. It’s often easy to understand the importance of hiring a landscaper or a professional photographer, but home staging can be easy to overlook. However, with some studies claiming that home staging can help a property sell 73% faster, this is not as aspect of selling that should be overlooked.

The Need for Home Staging

Now more than ever, home staging is in high demand. While homebuyers are often able to tour through a home and see it for themselves, people searching for a new home these days are choosing to do the vast majority of their looking online. Particularly as we’ve seen an influx of buyers from across the country, the online portion of home buying is key. Having high quality pictures of a well-staged home can make a huge difference in achieving a sale. Many in the home staging industry are reporting that they’re finding more work at higher-end homes as opposed to standard homes. 

Why Stage Your Home?

While home staging might not make your home sell for money, it will almost certain help to sell your home faster. Staging your home makes it easy for a potential buyer to picture themselves in a space. Home stagers are familiar with the market and can help select the right pieces to appeal to your target buyer. Instead of keeping your personal items in the home and pushing your styles onto future buyers, having a staged home keeps things professional while allowing the customer to picture the home as their own.

The Future of Staging

Staging will likely always be a necessary part of the home selling process, especially for South Florida luxury homes. Staged homes are more likely to sell than non-staged homes in general, and as the real estate industry continues to rely on online methods, the importance of staging will remain. 

As the South Florida luxury real estate industry continues to boom, you may find yourself looking to buy or sell a luxury home. Having an attorney on your side can make the process much more manageable. Mark Schecter has proven himself to be an authority as a South Florida luxury real estate lawyer and has worked with hundreds of customers throughout the state. Contact Mark today to learn how he can help you buy or sell your luxury home.

Selling Your South Florida Real Estate

When you’re trying to sell your luxury home, you want a quick, simple, and fair deal. But it requires a completely different strategy than you may use when selling a traditional home. You’re appealing to a unique audience with specific values and desires, so you need to plan accordingly. If you’re looking to sell your luxury home fast, keep these tips in mind.

Use High-Quality Photos

One of the best things to do for your home listing is to hire a professional photographer and/or videographer. High-end buyers will scroll right past a low-quality listing without even looking at the description. Pictures capture buyers’ attention immediately, so it’s worth splurging for professional photos. A video walk-through of your home can be helpful as well, as it will tell a story and allow buyers to picture themselves in the space.

Discuss the Features

Once your potential buyers are drawn in by the photos, they’ll need a good description to convince them. Let them know about special features of the home such as smart equipment, high-end finishes, and other amenities. If your home has had a recent renovation or is in a gated or exclusive community, include that in the listing. Don’t forget the outdoor space!

Pitch the Neighborhood

Your neighborhood can be a big deciding factor for buyers, so show it off! Talk about some of the closest attractions, what the local school system is like, and how far the home is from major cities. If the home is in a gated community, be sure to let buyers know of any community amenities. Ensure that your description appeals to your ideal audience and the attractions and values they care about.

Market Widely

Don’t simply list your home on one website. Social media is an insanely powerful tool, so use it to your advantage. Instagram, Facebook, YouTube, and Snapchat are all great platforms to advertise your home. Don’t forget about the old-school methods like listing in your local newspaper, and consider holding an open house for luxury real estate agents.

Hire a Lawyer

Having a luxury real estate attorney on your side will make it much faster and easier to finalize the sale of your home. They can negotiate your contract and help you get the best value for your home. Mike Schecter is a respected Fort Lauderdale luxury real estate lawyer who has helped countless clients sell their homes. Contact Schecter Law today to see how Mike can help you.

Are You In Search Of Office Space In South Florida?

As the new year unfolds, many business owners are looking for new office space in South Florida – either to upgrade their existing space or find their first location. Many will also hire a South Florida commercial real estate attorney to assist them with their lease negotiations and review before signing.

If you happen to be seeking more space for your business, you’ll want to carefully plan everything out and spend extra time to make sure that you find a good match, as it can be difficult and costly to make a change before your lease is up.

Think About How Much Space and Which Facilities You Will Need

Think about the space and facilities that you will need for your next upgrade. You don’t want to purchase to much space necessarily unless you have expansion plans. Many recommend approximately 1,000 square feet for 4-6 employees, but your needs may vary if you work in other industries. 

Find the Right Agent

There are many real estate agents who simply don’t have the commercial background and aren’t going to be able to offer you the expertise that you need to find an adequate space. Make sure that you spend some time vetting potential agents. Ask them questions about their background in commercial real estate and make sure they have had success in helping business owners like you find the right space.

Talk to the Tenants

It can be difficult to identify a bad landlord before you sign your lease. The best way to do so is to talk to existing tenants. Ask questions about any challenges they have had with the landlord regard repairs, disputes, rent raises or anything else. It’s one of the best ways to catch potential problems.

Hire an Attorney Before Signing Your Lease

Each business will have unique requirements, but in any case it’s a good idea to meet with a South Florida commercial real estate attorney prior to signing a commercial lease. It’s far more difficult to make changes and negotiate adjustments to your lease after you have moved in.

Also remember that everything is negotiable including the rent, your responsibilities for repairs and expenses, and even the type of lease. If something doesn’t sit well with you, an attorney for commercial real estate in South Florida can bring it up with the landlord’s side and make sure that your lease is favorable. 

Before you sign your next lease in South Florida, get the advice of an expert commercial real estate attorney. Call Schecter Law at (954)-779-7009.

Considering a luxury home purchase in South Florida?

Congrats! The area is an exciting place to spend your years, and there are many luxury homes out there to choose from. How do you ensure you’re making the right decision for you and your family? Keep these four tips in mind when you’re looking at homes.

Consider Smart Technologies

When you’re paying big money for a luxury home, it should be equipped with the latest technologies. Consider which upgrades matter most to you. Are you looking for top-of-the-line appliances? Automated control systems for your light or thermostat? Heated floors in the bathrooms? Decide on one or two features that are your “must-haves.”

Utilize Google Maps

It’s not just the inside of your new home that counts. You also want to make sure you’ve got the landscaping and yard space you need. When you’re beginning your search and you find a home that looks appealing, search the address on Google Maps and use the Street View feature. This will give you a better look at the outside of the home and might even reveal details that the property listing doesn’t discuss.

Research the Neighborhood 

Think about what neighborhoods you’d be happy in. In Fort Lauderdale, for instance, you might look into the exclusive areas like Victoria Park and Tarpon River. Research schools if you have children, and look into local attractions, nightlife, restaurants, and anything else you’re interested in. You can have the most luxurious home in Florida, but if you’re not happy with your neighborhood, you won’t be satisfied!

Stay Within Your Budget

Just because you can qualify for a $3 million house doesn’t necessarily mean you should spend that much. You can get a wonderful luxury property at a range of price points, so be honest about your budget. This is an important first step that can help you automatically narrow your focus.

With these tips in mind, you’ll be well on your way to purchasing your new luxury home! A bonus tip: Be sure to work with a Florida luxury real estate lawyer. These professionals can help you find the right home, simplify the long and complicated contracts, and get you the best deal for your money. Mark Schecter is one of the best in the business and has served countless satisfied clients. Contact Schecter Real Estate Law today to learn more!

Luxury Home Seller Tips In South Florida

With the South Florida residential luxury real estate market peaking and high demand in several neighborhoods, now is an ideal time to consider selling your home. If you plan on selling, it’s a good idea to meet with a South Florida luxury real estate attorney to discuss preparing for your closing, negotiating the purchase agreement and other legal matters. Prior to all that, these 5 tips can help you prepare for a successful sale.

Market the home effectively

You’ll want to work with a real estate attorney in South Florida as well as an agent with extensive experience in luxury home marketing. The internet has changed how homebuyers search for luxury homes. It’s crucial to have a presence on real estate focused websites such as Zillow and Redfin along with separate social media pages for the home on websites like Facebook, Pinterest and Instagram.

Take quality photographs

The time and money you spend on a quality luxury home photographer will make all the difference and help draw more eyes to your online listings. It’s better to focus on a few high quality photos rather than adding higher quantities; and video will also go a long way in helping sell the home.

Time your sale and meet with experts

Right now is an excellent time to consider selling your home, as many neighborhoods in South Florida are experiencing record demand. That won’t always be the case. That’s why it’s essential to meet with a South Florida luxury real estate attorney to make sure you are selling your home at the right time for the highest price possible.

Think about the story behind the home

Every luxury home presents an opportunity for a new lifestyle for the new homeowner. Think about the lifestyle that you want to portray, the amenities that the home and surrounding neighborhood will offer, and create a story that will compel potential buyers to take interest and eventually make a purchase. The better your story is, the greater the likelihood of selling at your target price or even higher.

Don’t rush into a deal

The process can take time and you have to be patient when selling a luxury home. There are fewer potential buyers compared to regular homes and the final closing can have more moving parts. A licensed South Florida luxury real estate attorney can help you with several aspects of the selling process including representing you at your closing, drafting or review purchase agreements and more. Learn more about selling your home in South Florida by calling Schecter Law at (954)-779-7009.

How to Select a Luxury Real Estate Lawyer

 

If you’re considering buying a luxury property, you’re entering a whole new world than you may be accustomed to. Purchasing a luxury home comes with unique challenges that buyers don’t typically encounter when they purchase a regular home. That’s why having an attorney by your side can be crucial. But how do you know if the attorney you choose is right for you? Here are some things to think about on your search for a luxury real estate lawyer.

 

Make Sure They Know Your Market

 

It’s important that the attorney you select is familiar with the market you’re looking to purchase in. Your lawyer should be able to help you compare your options with similar homes in the area so you know you’re getting a good deal. They’ll also help you consider other concerns such as the neighborhood.

Consider Connections

 

The real estate industry doesn’t exist in a bubble. It’s vital that your potential attorney has connections with fellow professionals in the area. They should be able to answer your questions or, if they can’t, they should be able to point you in the right direction. These connections make for a diverse and well-represented attorney.

 

Experience Matters

 

Your lawyer needs a significant amount of experience in the field. Ideally, they will have had hundreds or even thousands of transactions, and hopefully, many of these will be in your area. An experienced luxury real estate attorney has likely encountered almost every issue you can think of and will be able to quickly handle anything that may come up in your journey.

 

Ask for References

 

A good lawyer will be willing and able to provide you with references from past clients. This will give you an honest perspective and help you gain a clearer image of how your attorney will handle your needs. If a potential attorney is unwilling to provide references or can’t easily obtain them, that’s a big red flag.

Use These Simple Tips

Using these simple tips will help you narrow down your choices for a luxury real estate attorney, giving you a better chance at finding and securing your dream property. Mark Schecter has been one of the top South Florida luxury real estate attorneys for years, helping countless clients sign their new luxury homes. Contact Mark today to learn more about how he can help you!